Search Engine Marketing, alternatively known as paid search or pay per click (PPC) advertising, is the practice of creating traffic and visibility through paid advertisement on web page results. Advertisers bid for keywords which Google users may use to search for products and services online. The search results will appear together with the advertisement, and once clicked, may lead to product purchase.
The pay per click Ads come in many formats, ranging from text-based, by product listing Ads and product based ads which allow potential customers see at a glance the product price and reviews.
Search engine marketing’s strength and reliability lie in the fact that it offers advertisers an opportunity to put their product Ads in front of potential customers, who in turn may make a purchase. Due to this unique and efficient way of generating traffic, search engine marketing is considered a brilliant strategy for business success.
When coming up with SEM Ads Plan, the first step is to designate with a monthly budget, based on the number of products and services you want to advertise. Your spending may vary from day to day, buts it is okay to have a monthly budget dedicated to exclusively monitoring your advertisement costs.
The next thing is to split out your campaign into both Ads and keywords to have a campaign that focuses on specified keywords a consumer is searching. Keywords are just the phrases or words that online users put in search engines (E.g., automobiles, cryptocurrency trade, etc.)
Lastly, when someone searches for the keyword or phrases in search engine, your Ad enters immediately after an online auction. Once it matches the bid and relevance criteria, the Ad gets displayed alongside the search results. It is worth noting that you are not charged with having the Ad posted, but rather when someone clicks on it. Therefore, you should always ensure that you have a proper budget while bidding on relevant keywords for optimum traffic.